Own yourhealth.
Human function and performance, not just absence of disease, is the new standard for human health.
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·IRB-approved research protocolsTraditional healthcare is essential. It was not built for optimization.
Routine care excels at diagnosing and treating disease. It is the foundation of medicine and it remains irreplaceable. The healthcare system is, however, structurally reactive, designed to respond to illness rather than to prevent it through ongoing, evidence-based intervention.
How Crimson works.
01
Measure & Connect
Membership begins with a comprehensive at-home lab draw. Wearables, nutrition, sleep, and activity sync automatically from 200+ devices.
Baseline Panel
Physician ReviewedSteps
Sleep
HRV
Heart Rate
02
Assess & Plan
Crimson Intelligence correlates your labs with your wearable data. A board-certified physician reviews every finding and builds your personalized protocol.
Intelligence Summary
Two findings require attention
- Total testosterone 285 ng/dL, below optimal range (500 to 900)
- Vitamin D 34 ng/mL, below optimal range (50 to 80)
Physician Review Complete
Protocol drafted, pending your review
03
Prescribe Personalized Protocol
Medications formulated to your exact labs, not a standard dose. Dispensed from CrimsonRx and shipped directly to you.
Your Custom Protocol
CrimsonRx Pharmacy
In-house compounding · Ships to your door
04
Retest, Refine, Optimize
Every 6 months, your labs are redrawn — or more frequently when your protocol indicates it. Biomarkers reveal what changed. Your physician refines the protocol on objective evidence, not intuition.
3-Month Retest
Protocol WorkingProtocol updated. Next retest scheduled in 12 weeks.
Secure, Comprehensive, AI Conversations with Your Data
Ask anything about your health. Our AI connects your lab results, treatment history, and biomarkers to give you clear, actionable answers.
Not advisors. Founders.
Crimson’s physician co-founders are practicing academic faculty at the University of Utah School of Medicine, specialists who are both deeply grounded in the clinical evidence and actively contributing to it. They review the emerging literature in longevity and performance medicine to separate what works from what is marketed, and apply it to each patient specifically. Their involvement is not a marketing credential; it is the operating model.
Alex Pastuszak, MD, PhD
Men’s Health & Sexual Health
Board-certified urologist and Associate Professor of Surgery & Urology at the University of Utah, where he leads the Section for Surgical Innovation. Internationally recognized authority on male infertility, testosterone, and sexual health.
Travis Maak, MD
Orthopaedics & Sports Medicine
Professor of Orthopaedic Surgery at the University of Utah and head team physician for the Utah Jazz. Serving President of the NBA Physicians Association. Directs Utah’s Orthopaedic Sports Medicine Fellowship.
Jim Hotaling, MD, MS, FECSM
Male Fertility & Reproductive Medicine
Board-certified urologist and the Mountain West’s highest-volume male infertility surgeon. Professor of Urology at the Spencer Fox Eccles School of Medicine and NIH-funded researcher with 300+ peer-reviewed publications.
The same rigor at every layer.
National reference laboratory trusted by 2,000+ hospitals, academic medical centers, and biopharma companies. Our primary lab partner, processing the majority of Crimson panels at home or in-clinic.
- 2,000+ hospital and health system partners
- Nonprofit enterprise of the University of Utah
- The academic medical center standard
Ranked in the top 10 of 1,200+ hospitals in the Vizient Quality and Accountability Study for over a decade, the benchmark for clinical quality in academic medicine. Crimson’s clinical protocols, prescribing standards, and care model are guided by the same institutional rigor.
- Top 10 of 1,200+ hospitals · Vizient Quality Study · 10+ consecutive years
- $492M annual research enterprise
- Crimson co-founders are practicing faculty, University of Utah School of Medicine
Most pharmacies optimize for scale. Ours optimizes for the individual. Crimson’s pharmacy is built on three principles the standard system rarely delivers: genuine personalization to your exact biomarker profile, quality that exceeds compounding industry standards, and direct accessibility. Medication ships to your door with no clinic visit and no third-party gaps.
- Formulated to your precise biomarker profile, no one-size-fits-all dosing
- Quality standards that exceed industry minimums at every dispensing step
- Ships directly to patients nationwide, no clinic visit, no intermediary
Crimson patients aren’t just treated.
They help build what’s next.
Crimson operates under an IRB-approved research protocol in collaboration with University of Utah Health, a formal scientific partnership, not a marketing credential. The physicians overseeing your care are the same researchers advancing the evidence base in preventive and performance medicine.
This is what it looks like when clinical practice and academic research operate as a single system rather than two separate institutions.
Early access to developing protocols
Members gain first access to emerging treatment protocols and products before they're available to the public, directly from the academic teams designing them.
Contribute to longitudinal healthspan science
With your consent, your deidentified biomarker data contributes to ongoing research on how preventive interventions affect healthspan at the population level. You are part of the evidence.
Outcomes that feed published research
Crimson's clinical results are designed to produce peer-reviewed findings. The loop between evidence and practice closes: your care informs the research, and the research improves your care.
The only gap is the one between guessing and knowing.
A baseline tells you where you actually stand: hormones, metabolics, cardiovascular markers. A physician interprets them. Your wearables and nutrition connect around them. The picture compounds with every data point.
Get Your BaselineFrom $159 · Takes 15 minutes · No clinic visit · HSA/FSA eligible · Results in 3 to 5 days